Emmanuel Aouad · Creative Mind Frame

Different fields.
Same discipline.

I have spent sixteen years fixing how work works, and I write songs about it. Some of those songs are now inside a Six Sigma certification curriculum, which is either very strange or exactly the point.

Work with me Press kit

AI Transformation & Operational Excellence

Tools are just tools.
People are the system.

Sixteen years across financial services, manufacturing and payments. Over $100 million in savings and cost avoidance, more than 2,000 people trained and close to 500 coached through to certification. I built HEAR because transformation fails as a human problem long before it fails as a process one.

I speak, I train, and I take on a small amount of consulting. AI is the newest tool in that work, not a replacement for it.

See the work

Emmanuel Aouad leading a training session.

Music & Game Development

Art you experience,
not just consume.

Twenty-nine releases since 2012 as Creative Mind Frame. SXSW showcases, a decade of convention stages as both a rapper and a horn player, and an album series where every entry arrives on a different medium and asks a different sense to do the work.

In 2024 I taught myself game development to release Level Up, the world's first playable rap album, on Steam. Level Up 2 is in development now.

Hear it

Emmanuel Aouad performing on stage.

Athletics

Discipline is the
through-line.

Hall of Fame hurdler, two-time NCAA Division III All-American, two-time American Ninja Warrior.

Twelve years in a single event teaches you what repetition actually costs, and none of it transferred cleanly to a course that never runs the same way twice. This one is not for sale. It is the reason the other two are believable.

The record

Emmanuel Aouad competing on the American Ninja Warrior course.

Giving back

Somebody held
the door for me.

I grew up first generation in this country. I was taught to work hard and do the right thing, and also taught that only gets you so far. I am here because a lot of people held a door. When you reach that kind of place, holding it is the job.

Nine years on the board of the National Association of Wabash Men, a tutoring program I directed, and over $3,000 raised through the Positive Vibe Squad streaming community. My mother is Wurche of Gbogda, and northern Ghana is family.

The full story

Emmanuel Aouad during a visit to northern Ghana.

Contact

Say hello.

Speaking, training, consulting, a booking, an interview, or just a question. I read everything myself.

Booking form info@creativemindfra.me